Although The Solutions Group is a fairly new client, we’ve worked with Anna for years and she’s always been a great “partner in production”! We look forward to many more years of that partnership.
I have had the pleasure of working with The Solutions Group as a vendor and one word comes to mind and that word is “Professional”. To me that is the highest of compliments.
I remember when Dana birthed into the business. It has been a treat to watch him evolve over the years helping different clients develop their unique brands. One of the most gifted writers I have ever known.
Watching Dana and Anna immerse themselves into a new client, strategize, plan and execute is impressive.
We at Mighty Auto Parts of Arkansas were very pleased with The Solutions Group. Everything was professionally put together in a timely manner and they were very helpful during the creative process!
WBU has a long and productive history with The Solutions Group. This agency has taken the time to get to know our institution, our strengths, and our market. The result is a branding strategy and messaging that is tailored to us and our particular marketing needs. Their creative team has produced great work for us.
It was a pleasure working with Anna and The Solutions Group. They are a creative team and work fast to get the job completed.
We have worked with The Solutions Groups for many years, and we consider them an extension of our Marketing department. They are our partners. We value their creativity, responsiveness and flexibility. And we truly appreciate the contribution they make to our branding and marketing strategies.
We count on The Solutions Group for creative, meaningful content and implementation of our strategic plan that turns into profitable results!
The Solutions Group is a talented group of individuals that make a great team.
They are up to date on the latest technologies, trends and styles. Their marketing ideas and their willingness to make it happen go above and beyond and they always get outside of the box.
The Solutions Group is a tremendous resource for our team. We value their expertise, skill and responsiveness. They are committed to delivering innovative and winning strategies for their clients.
The Solutions Group is an amazing company to work with! TSG was great about taking the time to listen to our vision and they made that vision come to life, while exceeding our expectations. The TSG team is very creative and are at the top of their field. Our website and virtual tours both work seamlessly. As an added bonus, everyone at TSG is very friendly and made us feel at home when they would host any meetings. We highly recommend The Solutions Group!
The Power of Video Marketing
Whether it be on social media or TV, websites or blogs, emails or landing pages, you likely view more videos per day or week than your first ballpark guess. When done right, i.e. professionally done and with creative ideas, don’t underestimate the power of video marketing. The numbers surrounding online video viewership is […]
Why Google Ads Are Good for Your Business
If you aren’t already investing in Google Ads, you might want to reconsider or get in contact with your local marketing company. For those unfamiliar with the term, Google Ads (formerly called AdWords) are textual advertisements that are listed at the top, or sometimes bottom, of page 1 on Google search results. It’s a […]
Marketing Is An Investment, Not An Expense
If you are thinking of your marketing spending as an expense instead of an investment, you’re not getting the most out of your marketing dollars. So often small businesses and start-ups have this mindset and it hinders their growth. With the limited marketing budget that generally comes with a small business, it’s even more important […]
How to Choose an Effective Color Scheme
When you’re at the grocery store or shopping online, what catches your eye? What brands and visuals tend to stand out (I’m looking at you, Pop-Tarts)? What colors do you notice first? Even if you don’t consider yourself to be naturally creative or artistic, you undoubtedly understand what grabs your attention. For designers, trying to […]
How to Increase Conversion Rates with Buyer Personas
It’s impossible to position your product or service to meet customers’ needs without knowing who they are. Intelligent marketers and business strategists know the key to high conversion — regardless of the type of media — is a set of clearly-defined customer (or buyer/marketing) personas. Do you have an accurate idea of your ideal customer? […]
The Benefits of Agile Marketing
Most of us have heard of agile software development and the benefits of implementing it — adaptive planning, evolutionary development, early delivery, continuous improvement, and flexibility. But did you know you can incorporate those processes into your marketing efforts and reap the same benefits? Here are a few ways in which agile marketing can help: […]
A Step-by-Step Guide to Brand Development
This is part three of a three-part series discussing the composition, importance, intent, and process of branding. As the embodiment of almost everything your organization is and does, your brand is a vital part of your identity. As mentioned in the first part of this series, a brand is more than just a logo. It […]
Why is Brand Strategy So Important?
This is part two of a three-part series discussing the composition, importance, intent, and process of branding. When people talk about a brand, they are typically referencing the visual elements — the logo, the colors, the typefaces, and/or specific marketing materials. As we discussed in the first part of this three-part series, a brand is […]
What is a Brand, Anyway?
This is part one of a three-part series discussing the composition, importance, intent, and process of branding. In definition, a brand is a name, symbol, or design that identifies and differentiates a product, service, or organization from its competition. The act of branding is defined as the marketing strategies and practices employed to define, differentiate, […]
The smartphone has changed your customers forever. Has it changed your media mix?
The way consumers shop, compare and buy has changed dramatically in the past 10 years. And even traditional store-traffic customers will research their purchases online before they buy. The fact is, prospective customers are looking for your product or service on their smartphone. Smartphone usage is growing fast as 64%—up from 35% in 2011—of Americans own smartphones, […]