Entries by Anna Long

Is it time to Run the Business or Grow the Business?

A common problem that we have to address as business owners and/or business managers is whether our time will go toward running our business or growing our business.  We only have so much time to put into our business while maintaining a sustainable quality of life.  In early-stage businesses, growth is our only focus. As we move throughout the lifecycle […]

The smartphone has changed your customers forever. Has it changed your media mix?

The way consumers shop, compare and buy has changed dramatically in the past 10 years. And even traditional store-traffic customers will research their purchases online before they buy. The fact is, prospective customers are looking for your product or service on their smartphone. Smartphone usage is growing fast as 64%—up from 35% in 2011—of Americans own smartphones, […]