If you aren’t already investing in Google Ads, you might want to reconsider or get in contact with your local marketing company.
For those unfamiliar with the term, Google Ads (formerly called AdWords) are textual advertisements that are listed at the top, or sometimes bottom, of page 1 on Google search results. It’s a pay-per-click system so you only pay when a consumer clicks on your ad. The price varies based on numerous factors but you can set your budget to avoid spending more than you want.
There is a plethora of details to go over to fully explain how Google Ads works but for right now, I’m going to go over why it’s good for your business and how we can help.
It’s not a mystery that Google is the most widely used search engine in the world, but did you know they received 2.3 trillion searches in 2019?
I’m sure there’s someone reading this and thinking SEO vs SEM. High organic search results offer more credibility and stronger, long-term brand awareness making it a MUST to do what’s necessary to get there.
However, where your website ranks in a Google search, whether it be high up on the first page or low on the eighth page, depends on more than 200 factors. Content is, without question, one of the top factors. How much video do you have on there? Blogs? Infographics? Relevant copy? The list goes on and on. If you don’t have most of that already or a plan/budget in place to start producing, you’re a long way off from a high web ranking.
But in the meantime, your business still needs that first page presence, and here’s why: 98% percent of every Google user doesn’t make it to the second page. Almost no one makes their way to page 2. So if that’s where you are, who’s seeing your website organically?
While you work to improve your web ranking, Google Ads can put your business at the very top of page 1. If that’s not reason enough, Google reports that businesses make an average of $2 for every $1 they invest in Google Ads.
Google made 134.81 billion dollars off of their Google Ads in 2019. With that type of revenue, it’s hard to argue that Google Ads aren’t working for some businesses out there. Businesses that are using the right strategies and techniques are likely to see a sizable return on their investment. Interested in some SEM? Contact us at TSG here!