This is part three of a three-part series discussing the composition, importance, intent, and process of branding. As the embodiment of almost everything your organization is and does, your brand is a vital part of your identity. As mentioned in the first part of this series, a brand is more than just a logo. It […]
This is part two of a three-part series discussing the composition, importance, intent, and process of branding. When people talk about a brand, they are typically referencing the visual elements — the logo, the colors, the typefaces, and/or specific marketing materials. As we discussed in the first part of this three-part series, a brand is […]
This is part one of a three-part series discussing the composition, importance, intent, and process of branding. In definition, a brand is a name, symbol, or design that identifies and differentiates a product, service, or organization from its competition. The act of branding is defined as the marketing strategies and practices employed to define, differentiate, […]
